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San Paolo Fashion Week! Beginning Monday. #spfw

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A Tour Through São Paulo Street Style

In its most patronizing cliché, it’s the land of beachwear and Havaianas sandals, colorful prints and butt-lifting stretch jeans. But Brazil is also the home to supermodels Gisele and Emanuela de Paula, the creative director of Calvin Klein, and two annual fashion weeks — the biggest of which has helped position the country as one of the world’s most important fashion capitals. In advance of São Paulo Fashion Week, which begins this Monday, we spent an afternoon with Jodie Monteiro and Daniel Freire, the writing and photography team behind SP Street Style.

What do you look for in the people you photograph?

We look for fashion that’s original and interesting, but not so mainstream. [Jodie stops a girl in a leather jacket and a long black skirt and asks if Dan can photograph her.]

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