COOLHAUS. rocking the sammies, daily.
Watch Your Back, Mister Softee: Coolhaus Marries Architecture & Ice Cream
“Your building looks like a layer cake,” Natasha Case’s professor admonished. She was in architecture school at UC Berkley, and took this critique to heart. “He tells me this, and I’m thinking, why would he say that negatively? Layer cakes are awesome.” So, for her second model, Natasha — now the cofounder of an ice cream sandwich truck called Coolhaus — constructed it from cake batter instead of cardboard. Everyone was transfixed during her class presentation. Then came the lightbulb moment: With food, getting people to pay attention is, truly, a piece of cake.