reach for the sky

joshua:

storyboard:

Beardwatching in Brooklyn

Skinny jeans. Grandpa sweaters. Lumberjack button-downs. Thick-framed specs. Fixed-gear bikes. Welcome to Brooklyn, land of the Fedora, where PBR flows like water, and facial hair holds dominion over every and any male visage. 

It’s undeniable that the beard, like tattoos, has taken the road that began at fringe subculture (or just “I’m-too-lazy-to-shave”) and arrived at mainstream hip. Today, from serious global organizations to step-by-step guides, the art of the beard is no easy feat. 

Enter Mckenzie Santiago and Alfredo Catedral, the duo behind Brooklyn Grooming, the borough’s premiere small-batch, hand-made, all-natural, organic, artisanal, very Brooklyn men’s (and women’s) grooming line. With a choice of three neighborhood scents — Williamsburg, Red Hook, and Fort Greene (as well as the all-natural scent, Commando) — facial hair aficionados will find everything from beard oil to mustache wax to gentleman’s facial serum.

What could be more manly?

— Sky Dylan-Robbins

My beard is famous!

woot!